Multimedia Areas

Graphic Design

Nuuna Calendar Poster – August to September 2024
Concept Design – Not Selected for Final UseThis calendar poster was developed as part of a conceptual design project for Nuuna, a brand known for its fun, character-driven identity. The aim was to create a visually engaging layout that not only communicated the dates effectively but also reflected the cheerful and approachable nature of the brand through illustrated characters, vibrant color schemes, and playful typography. The design features Nuuna’s signature yellow and purple palette, combined with hand-drawn elements to enhance personality and appeal. The characters are used to bring life to the calendar while emphasizing key dates. Although the design was ultimately not selected for production, it represents my ability to translate brand values into creative visual solutions. I included this project in my portfolio as an example of my strengths in brand-aligned illustration, layout design, and conceptual thinking. It showcases how I can carry a project from initial brief to polished presentation, even in speculative or exploratory design contexts.Tools Used: Adobe Illustrator, Photoshop
My Role: Designer

Mother’s Day Tribute Poster – PPD UTHM
Social Media Visual – Club Faculty PostThis heartfelt poster was designed for the PPD UTHM club in celebration of Mother’s Day, intended for sharing across the club’s official social media platforms. The design features a soft and emotional portrayal of motherhood through a silhouette of a pregnant woman, set against a layered heart motif that symbolizes care, love and nurturing. Surrounding the central figure are stylized, pastel-colored flowers that add warmth and harmony to the composition. The color palette was carefully chosen to balance elegance with emotional resonance, while the visual layering adds depth and focus to the central message. The official university and club logos are incorporated subtly to maintain brand identity without distracting from the heartfelt theme. This piece represents my ability to craft designs that are both meaningful and visually polished, tailored for specific audiences and occasions. It also highlights my skills in layout composition, digital illustration and thematic storytelling through design.Tools Used: Adobe Illustrator, Photoshop
My Role: Designer

“Nenek & Haikal” Logo – Animated Short Project
Title Design – Diploma Animation ProjectThis hand-drawn-style logo was created as the title graphic for my short animation project, “Nenek & Haikal,” developed during my diploma studies. The design reflects the playful and nostalgic tone of the story, with bold, colorful lettering and a scribble-textured aesthetic that evokes childhood creativity and warmth. The contrasting colors and 3D-like shadows give the text a lively, dynamic feel while maintaining legibility and a strong visual presence. A stylized ampersand and dashed-line sticker cutout effect add a fun, animated vibe, aligning with the lighthearted themes of the project. The logo was used across promotional materials, title cards, and end credits to establish a consistent identity for the animation. This piece showcases my ability to design expressive and theme-appropriate visual branding for animated content, combining illustration, typography, and storytelling into a cohesive logo design.Tools Used: Adobe Illustrator, Photoshop
My Role: Logo Designer, Visual Developer & Script Writer

Wedding Photography Package Brochure – Freelance Service Branding
Print & Digital Promotional DesignThis wedding photography brochure was designed to present my freelance services in a clear, elegant and emotionally resonant format. Created for both print and digital use, the layout highlights four customizable packages Kasturi, Seroja, Premium Kasturi, and Premium Seroja. Each tailored to different wedding event needs, from single-day coverage to full two-day ceremonies. Soft floral accents, refined typography and a neutral color palette convey a sense of romance and professionalism, complementing the joyful and intimate tone of wedding photography. Carefully organized sections and pricing ensure easy comparison for potential clients. This piece demonstrates my ability to create engaging, client-focused marketing materials that blend visual storytelling, service clarity and emotional appeal. Essential for freelance brand identity in the graphic design industry.Tools Used: Canva, Photoshop
My Role: Designer

Meraaki Company Shirt – Internship Branding Project
Apparel Design – Mascot Promotion & Internal IdentityThis custom t-shirt was developed during my internship with Meraaki as part of a brand identity initiative to elevate internal culture and promote the company’s mascot. The design features a playful, tech-inspired character on both front and back. Strategically scaled for subtlety at the chest and maximum impact on the back. The vibrant blue and yellow palette draws attention while remaining consistent with Meraaki’s branding. On the back, the large mascot illustration is surrounded by thematic icons representing creativity, technology and innovation, reinforcing the company’s mission and personality. The bold “meraaki.” logotype adds brand recognition and balances the composition. This project highlights my ability to integrate illustration, brand storytelling and apparel design into cohesive visual merchandise. The result is a functional and expressive piece of wearable branding that energizes team spirit while showcasing the company’s fun, forward-thinking identity.Tools Used: Adobe Illustrator, Photoshop
My Role: Illustrator, Apparel Designer, Visual Brand Developer

WISE Program Jersey – Media Design Role
Event Apparel Design – STEM Program BrandingThis jersey was designed for the WISE (Women in Science and Engineering) program held at Universiti Tun Hussein Onn Malaysia (UTHM), where I contributed as a media designer and event crew member. Inspired by the theme of empowering women in STEM, the design integrates scientific icons with a bold geometric burst, symbolizing energy, innovation, and growth. The two-tone pink palette reflects femininity and strength, while science-related illustrations, like DNA strands, lab equipment, and atoms, highlight the program's academic focus. Logos from UTHM and MySTEM are prominently placed, establishing credibility and institutional support. The word “WISE” on the front and the university name on the back ensure strong visual recognition during the event. This project demonstrates my ability to interpret a program’s theme into a meaningful visual identity for apparel, combining symbolic graphics, color theory, and functional design for participants to wear with pride.Tools Used: Adobe Illustrator, Photoshop
My Role: Jersey Designer, Media Team Crew

Nirmala – 3D Character and Prop Design
Autodesk Maya – Diploma Assignment ProjectThis 3D character model, named “Nirmala,” was created from scratch as part of a diploma-level assignment to showcase traditional Malay aesthetics through modern digital art. The design emphasizes cultural identity, with Nirmala dressed in attire inspired by Puteri Perak, a traditional royal figure. The outfit features a modern interpretation of the classic Baju Melayu, paired with a formal songket-patterned sampin, a bold red sash, reflecting grace, strength and heritage. To enrich the cultural storytelling, I also modeled two symbolic prop which are the “Cucuk Sanggul” (ornamental hairpin) and the “Keris” (ceremonial dagger). These elements were designed separately and integrated into the final model to reflect traditional Malay womanhood and warrior symbolism. The Cucuk Sanggul features a stylized floral-inspired crown, while the Keris includes both twisted and straight blade variations, demonstrating craftsmanship and versatility. The project allowed me to explore character anatomy, traditional costume styling and hard-surface modeling. Lighting and rendering were kept minimal to highlight the character’s silhouette, attire and intricate accessories.Tools Used: Autodesk Maya
My Role: 3D Modeler & Prop Designer

"Reimagining Crivelli’s Madonna and Child: A Personal Devotional Portrait"
Natasha and Husband Digital Painting – Academic ProjectThis digital painting is a reinterpretation of Carlo Crivelli’s "Madonna and Child", guided by an assignment to modernize a classical religious work. While Crivelli depicted the sacred bond between the Virgin Mary and the Christ Child, I re-envisioned the theme by centering it around a future, deeply personal relationship between myself (Natasha) and my imagined future husband. Inspired by the gentle intimacy and divine serenity of Crivelli’s original, I maintained the nurturing posture and solemn tone, but shifted the narrative from maternal to romantic love. The composition replaces the infant with a resting male partner, cradled peacefully in a symbolic act of love, comfort and protection. The modest white garments allude to purity and commitment, while the golden background evokes sanctity and timelessness, echoing Crivelli’s devotional iconography. While the original features intricate textures and abundant symbolism like fruits and textiles, my version simplifies the background with organic motifs such as leaves and flowers to express growth and shared life. This reinterpretation bridges classical religious themes with modern emotional storytelling.Medium: Digital
Tools: Photoshop
My Role: Illustrator & Conceptual Re-designer
Reference: Madonna and Child, Carlo Crivelli, c. 1480s

Fluffy Tiger – Digital Illustration
Photoshop – Maybank Digital Art Contest SubmissionThis digital illustration, titled Fluffy Tiger, was created as a heartfelt response to the Maybank Digital Art Contest, themed around Harimau Malaya. Although it wasn’t selected, I chose to include it in my portfolio for its symbolic representation of national pride and environmental responsibility. The artwork features the head of a baby Malayan tiger, softly cradled in two human hands. This visual metaphor highlights the role of Malaysians in nurturing and safeguarding their national animal, conveying a deep sense of care, unity and cultural identity. The tiger's innocent gaze and fluffy fur were deliberately rendered to evoke empathy and a protective instinct from the viewer. A stylized background composed of traditional Malaysian motifs frames the central subject, grounding the composition in local heritage. The bold floral patterns serve to emphasize the tiger’s importance not just as a symbol of strength but as a living entity worthy of compassion and preservation. This project allowed me to experiment with digital texture rendering, symbolism and cultural integration in visual storytelling.Medium: Digital
Tools Used: Photoshop
My Role: Illustrator, Concept Artist